Job Details
Job Description
The Marketing Operations Coordinator plays a vital role in managing the flow of marketing projects from concept to completion. This role combines marketing operations management with creative traffic coordination — ensuring campaigns, content, and creative assets move efficiently through the production pipeline. The position supports project organization, marketing systems, and cross-functional alignment to ensure timely, high-quality delivery of all marketing initiatives.
Key Responsibilities
Creative Workflow & Traffic Management
- Manage and assign incoming creative briefs across design, content, digital, and external vendors based on project scope, team bandwidth, and campaign deadlines.
- Ensure all briefs are completed with the necessary strategic inputs before entering the design phase.
- Continuously assess team capacity using project management tools and proactively reallocate work to avoid bottlenecks.
- Serve as a central liaison between creative, campaign, digital, and product teams to ensure clarity in timelines, scope, and deliverables.
- Monitor and update project statuses, ensuring the team is informed of any delays, shifts, or adjustments in real time.
Production Oversight & Quality Control
- Schedule and lead weekly creative schedule and production meetings, distributing follow-ups and action logs to stakeholders.
- Oversee internal review and approval workflows, ensuring all campaign assets are approved by the Head of Creative before deployment.
- Manage the accurate archiving of campaign assets and creative files, enforcing file-naming and version control protocols.
Creative / Resource Planning
- Maintain and present key reports including creative team capacity, campaigndelivery metrics, and traffic performance insights.
- Support marketing management with regular updates on workload distribution, project progress, and delivery efficiency.
Brand Asset & Partner Guideline Management
- Manage the timely download, filing, and distribution of partner assets (e.g., Apple NPI assets), ensuring internal teams have access to correct files.
- Maintain asset folders structured by campaign and channel, and communicate brand usage restrictions when applicable.
Cross-Functional Collaboration
- Liaise between marketing, sales, product, and creative teams to align on priorities.
- Facilitate communication between stakeholders and ensure all parties have
- updated project information
- Support coordination for events, photoshoots, or campaign launches requiring
