About the Role
An experienced and performance-driven Tactical Campaign Manager to design and execute targeted digital campaigns aimed at driving engagement, retention,
conversions, and revenue growth of our existing customer base, whilst enhancing
the overall customer experience with our brand.
This role is perfect for someone who thrives at the intersection of strategy, execution,
and data — someone who knows how to translate customer insights and business
goals into high-impact digital campaigns across Email, SMS, WhatsApp, in-app
messaging, push notifications, and more.
You’ll collaborate closely with our creative, data and product teams to drive results
across the customer lifecycle.

Key Responsibilities

• Plan, build, and execute multi-channel marketing campaigns to increase customer engagement, retention, and revenue uplift.
• Own the tactical planning and execution of campaigns across Email, SMS,
• WhatsApp, push notifications, and other owned digital channels.
• Partner with content, design, and product marketing teams to ensure message consistency and relevance.
• Briefing a design team and copywriter.
• Analyze campaign performance using CRM and analytics tools; optimize based on results and customer behaviour.
• Identify and implement customer segmentation strategies to deliver personalized and targeted communications.
• Conduct A/B testing on message formats, timing, frequency, and offers to drive
• continuous improvement.
• Monitor campaign delivery and compliance (especially across SMS and
• WhatsApp).
• Stay current on best practices and trends in lifecycle marketing, retention strategies, and martech platforms.

Requirements

• 4–6+ years in CRM, lifecycle, or digital campaign management – ideally in a B2C business.
• Strong experience managing multi-channel campaigns – especially Email, SMS, and WhatsApp. Experience with an App would be an advantage.
• Proficient in CRM or marketing automation platforms.
• Solid analytical skills and experience working with data tools.
• Demonstrated success in retention and upsell campaigns.
• Strong project management skills with attention to detail and execution timelines.
• Good communicator, with an ability to work cross-functionally with multiple stakeholders in a fast-paced environment.
• A test-and-learn mindset with a bias for action.
• Graphic design and copywriting skills / experience would be an advantage.